Sustainability labels

Green Label Service is specialized in sustainability and certifications for:
the hospitality industry (hotels, conference centers, restaurants, etc.) &
other existing buildings (offices, government institutions, stores, health centres, homes, etc.)

These are the most common sustainability labels:

Green Key is an international sustainability label for companies in the tourism, recreation, meeting and congress industry. The Green Key standard is linked to the Sustainable Development Goals 2015-2030 of the United Nations and is managed by the Foundation for Environmental Education in Denmark. The audits in the Netherlands are performed by external auditors on behalf of Stichting Keurmerk Milieu, Veiligheid en Kwaliteit (KMVK). This is done within the online Green Key system, to which each member has access.

Green Key’s goal is that companies always go one step further than the law and regulations require. The standards focus on internal and external communication of the sustainability policy, energy, gas, water, waste, transport, food & beverage, textiles, paper, printed materials, etc. In order to ensure that the criteria keep up with developments in the market, Green Key the Netherlands evaluates the criteria every three years.

Bronze, Silver, Gold

In order to meet the requirements for the Green Key, entrepreneurs have to take several measures regarding to environmental care and social involvement. These measures are partly mandatory, partly optional. Examples of mandatory criteria are the registration of gas, water, electricity and waste, but also communication of the sustainability policy. The optional criteria are measures such as purchasing green electricity, using soap dispensers, or sustainability training for employees.

Green Key the Netherlands has three levels: Bronze, Silver and Gold. The more optional measures one takes, the higher the level that is achieved. 

We can proudly say that all companies that receive consultancy from Green Label Service have achieved Gold, the highest level possible within Green Key.

Dutch best-known label (tourism sector)

Green Key is currently known in more than 50 countries and is well known in the Netherlands. The Netherlands even has the most Green Key certificate holders in the world. There are now almost 700 affiliated organizations, varying from hotel, B&B, restaurant, congress location, etc. For the various business sectors there are separate manuals to work as industry-specific as possible on sustainability.

Green Globe has been specially designed for the travel and hospitality industry. The following organizations can join the Green Globe certificate:

Hotels & resorts I Meeting & congress locations I MICE organizers I Cruise ships I Offices I Restaurants I Spa and wellness centers I Transport I Tour operators and travel agencies I Golf parks I Amusement parks

All-round & international sustainability label

Green Globe is a very internationally recognized sustainability label that is represented in about 90 countries with members varying from the famous Burj Al Arab hotel in Dubai, Mövenpick Hotels, to the Dutch InterContinental Amstel Hotel.

Often sustainability labels focus primarily on the ecological side (saving our environment). At Green Globe, the environment, economic and social measures are well represented (good working conditions, supporting charities, purchasing Fairtrade products, support for the local environment, etc.) and that ensures a very all-round sustainability policy.

Flexibility for the company

In addition to the relatively small number of mandatory criteria, you determine yourself which criteria you want to comply with, provided that at least 50% of the criteria per chapter are met. This is a strong advantage for companies that look for flexibility and freedom of choice because they seek a good balance between sustainability and the wishes of the guest / customer. Because a contribution is made to all chapters, sustainability is widely applied.

Another asset of Green Globe is that it is not a checklist. A full sustainability policy is created and this is reviewed and revised annually. Green Globe asks for annual improvement. 

Transparency and reliability

Audits are performed by a so-called ‘third-party’ independent auditor. All auditors have followed training.

The online audit system “Green Globe Solution Center” ensures a paperless process that is transparent and user-friendly.

The Green Globe certificate is based on:

  • Global Sustainable Tourism Criteria (GSTC)
  • Global Partnership for Sustainable Tourism Criteria (STC Partnership)
  • Baseline Criteria of the Sustainable Tourism Certification Network of the Americas
  • Agenda 21 and principles for Sustainable Development endorsed by 182 Governments at the United Nations Rio de Janeiro Earth Summit in 1992
  • ISO 9001 / 14001 / 19011 (International Standard Organization)


Green Globe contributes to worldwide promotion of Green Globe certified companies. Amongst others at all major international hospitality trade fairs and regularly there are interesting articles from Green Label Service’s customers in the Green Globe newsletter.


Planet Care

Simplicity and flexibility is the motto. Do you want to start with sustainability and are you looking for an effective and practical way?  Is there no label for your company profile? Or do you think that your organization already does a lot in the field of sustainability, but do not want to take the step to a recognized label because of the costs and the administration? Then the Planet Care label is the perfect solution for you. It shows others that you take sustainability seriously. Because everyone can say a company is ‘green’, but an external and professional check creates trust and reliability. The criteria have been developed by Green Label Service itself and they are also checked by us.

Simplicity and flexibility

In order to receive the Planet Care certificate, your organization must comply with at least 50% of the criteria. You can choose from the list which criteria suit you best. This offers flexibility. Because transparency and communication are an important part of sustainability, only one criteria is mandatory; communicating your sustainability policy on your website.

When you comply with a minimum of 50% of the criteria, you show that sustainability is an important part of your business. The certificate is valid for 1 year and the criteria are checked on location every year.


Travelife is an international management and certification program for travel organizations and accommodations that want to do business sustainably. Currently, in the Netherlands there are only travel organizations with a Travelife Award.

Travelife for travel organizations

Travelife is an easy-to-use sustainability system that helps tour operators and travel agencies manage and improve social and environmental aspects.

Travelife for accommodations

Travelife’s goal is to make the management of accommodations more sustainable. Both within companies and their suppliers. In addition to better environmental and social performance, sustainability also leads to cost reduction, while the reward in the form of a Travelife Award strengthens its own competitive position.

BREEAM NL (for new construction buildings)

BREEAM is a method for determining the sustainability performance of buildings. It is used to analyze and improve buildings. This certification method is applied worldwide. As owner, you can achieve a significant tax benefit with regard to your investment with a BREEAM-NL certificate. The benefits depend on the level at which the building is certified and the year in which you submit the application. For more information about BREEAM NL for your new construction, please visit For existing buildings, Green Label Service can assist you (see BREEAM NL In-Use).